Bringing the World’s Best Beauty to Greece

Since 2006, I’ve sought out niche, high-performance brands discovered on my travels, chosen for their results, unique ingredients, and commitment to sustainability. Every product here is a piece of that journey, carefully selected to inspire confidence and well-being.

I started this business in 2006 with a simple but powerful goal: to give Greek women the same beauty choices I discovered while often traveling abroad.

I wanted to bring niche, high-performance brands, ones that don’t rely on flashy marketing, but on visible, proven results. Brands that innovate through unique methods, exceptional ingredients, and a genuine commitment to sustainability.

Every product you find here has been chosen with care, not just for how it will improve your look, but for how it will make you feel. My mission is to offer beauty that goes beyond the surface, a ritual of well-being, self-respect, and self-confidence.

Christelina Kipriotis-Kandila

Founder & CEO