efflor_esce

THE MOLECULE: Paradisone®

Ever since it infused Edmond Roudnitska’s groundbreaking Eau Sauvage with its citrus-tinged, floral airiness, Hedione®, an analogue of a compound naturally present in jasmine, has been one of the most widely-used materials in perfumery. Paradisone®, a captive molecule patented in 1996 by Firmenich, is its purest, most precious and most powerful expression.

The flower of angels

Paradisone® is “the angelic aroma of one million flowers… a storm of delicacy and diffusion,” in the poetic words of the perfumer Arcadi Boix-Camps. In the astonishingly radiant efflor_esce, Frank Voelkl blows its heavenly breeze over an edenic Sicilian orchard. Touched by the luminous soul of jasmine, the fruit, leaves, twigs and blossoms of the orange tree unfurl their heady, sun-gorged scents. Bergamot adds its peppery sparkle; osmanthus, the yielding velvet of its apricot and suede flesh; tuberose, its narcotic sillage. This is nature, but better: Paradise found.

THE PERFUMER: Frank Voelkl